Brand identity for Union, South Carolina-based restaurant, Huckleberry's Dog Bar. Crafted a bold and cohesive visual identity inspired by the owner's energetic dog, Huckleberry.
The new logo mark captures his spirit, forming the foundation of the brand system through powerful visuals and a vibrant color palette.
The visual style was applied to all touchpoints, including the website template, window signage, vehicle wrap and detailing, stickers, social media assets (Instagram and Facebook), and merchandise.